Privacy Policy

Introduction

Welcome to Shapple. We are a premium smartphone and accessories retailer, curating the finest devices from globally trusted brands including Apple, Samsung, and other premium brands. We are committed to protecting your personal data and respecting your privacy in every interaction — whether you are browsing our catalogue, placing an order, or contacting our support team.

This Privacy Policy applies to all information collected through our website, mobile application, in-store purchases, and any related services (collectively, the "Services"). By accessing or using our Services, you acknowledge that you have read and understood this policy. If you do not agree, please discontinue use of our Services.

For the purposes of this policy, "we," "us," and "our" refer to Shapple, and "you" refers to any individual who accesses or uses our Services.

Information We Collect

We collect information to provide you with a seamless, personalised shopping experience for premium devices and accessories.

Information you provide directly:

• Full name, email address, phone number, and delivery address when placing an order or creating an account
• Payment and billing details (processed securely via encrypted payment gateways; we do not store full card numbers)
• Device preferences, brand interests, and wishlist items you save on our platform
• Trade-in or upgrade enquiry details including your current device model and condition
• Communications you send us — including support requests, reviews, and feedback
• Identity verification documents where required for EMI, financing, or high-value purchases

Information we collect automatically:

• Device identifiers, IP address, browser type, and operating system
• Pages visited, products viewed, time spent, and cart activity on our platform
• Search queries within our store (e.g., "iPhone 16 Pro," "Samsung Galaxy S25")
• Location data (general, based on IP or GPS if you permit it, for store/delivery purposes)
• Purchase history, order status, and delivery preferences
• App usage data and crash reports for service improvement

How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfilment — processing your purchases, arranging delivery, and managing returns or exchanges for phones and accessories
• Account management — creating and maintaining your Shapple account, order history, and saved preferences
• Personalised recommendations — suggesting devices, accessories, and offers based on your browsing and purchase history
• Customer support — responding to queries about products, warranties, EMI plans, or after-sales service
• Marketing communications — with your consent, sending you launch alerts for new Apple, Samsung, and other premium brand releases, seasonal offers, and exclusive Shapple deals
• Fraud prevention and security — verifying transactions and protecting against unauthorised purchases
• Legal compliance — meeting tax, consumer protection, and regulatory obligations under Indian law
• Analytics and improvement — understanding product demand and customer behaviour to improve our catalogue and service

Sharing Your Information

We do not sell your personal information to third parties. We may share your data only in the following limited and necessary circumstances:

• Brand partners — authorised service centres and brand representatives (Apple, Samsung, and other premium brands) where required for warranty claims, repairs, or product registration
• Logistics and delivery partners — courier and last-mile delivery services who need your name, address, and contact number to fulfil your order
• Payment processors — secure, certified payment gateways for processing transactions and EMI arrangements; they are contractually bound to protect your data
• Technology service providers — cloud hosting, analytics, CRM, and customer support tools that help us operate our platform
• Legal and regulatory authorities — when required by law, court order, or government directive
• Business transfers — in the event of a merger, acquisition, or sale of Shapple's business assets
• With your explicit consent — in any other circumstance, only with your clear permission

Purchases & Transactions

When you purchase a premium device — whether an iPhone, Samsung Galaxy, or any other premium device we carry — we collect transaction-related information to ensure a smooth, secure experience.

What this covers:

• Order details including device model, colour, storage variant, and quantity
• Delivery and billing addresses, including any saved addresses in your account
• Payment method type (card, UPI, net banking, EMI) — we never store complete card numbers or CVVs
• Trade-in valuations and upgrade programme data, including your old device's make, model, and condition
• Warranty registration information shared with brand partners where applicable

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience, remember your preferences, and understand how customers interact with our platform.

Types of cookies we use:

• Essential cookies — required for core functionality such as your shopping cart, login session, and checkout; these cannot be disabled
• Analytics cookies — help us understand which products are popular, how customers navigate our store, and where we can improve
• Preference cookies — remember your settings such as currency, language, saved filters, and recently viewed products
• Marketing cookies — used to show you relevant advertisements for products you have browsed, including on third-party platforms

You may manage cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect the functionality of our store, including cart persistence and checkout.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law.

• Account data — retained for the duration of your account and for a reasonable period thereafter in case you wish to reactivate
• Order and transaction records — retained for a minimum of 7 years as required under Indian tax and consumer protection laws
• Warranty and repair records — retained for the duration of applicable warranty periods
• Marketing preferences — retained until you opt out or request deletion

When data is no longer required, we will securely delete or anonymise it. You may request deletion of your account and associated data at any time, subject to our legal retention obligations.

Your Rights

As a Shapple customer, you have the following rights with respect to your personal data:

• Right of access — request a copy of all personal data we hold about you
• Right to rectification — update or correct inaccurate account or order information
• Right to erasure — request deletion of your account and personal data, subject to legal retention requirements
• Right to portability — receive your order history and account data in a machine-readable format
• Right to object — opt out of personalised marketing and data profiling for advertising purposes
• Right to withdraw consent — withdraw consent at any time where processing is based on your consent
• Right to lodge a complaint — raise concerns with the relevant data protection authority under applicable Indian law

To exercise any of these rights, please contact our Privacy Team at support@shapple.in. We will acknowledge your request within 72 hours and respond fully within 30 days.

Data Security

Given the nature of our business — handling high-value transactions for premium devices — we take data security extremely seriously. We implement industry-leading technical and organisational safeguards including:

• SSL/TLS encryption for all data transmitted through our website and app
• PCI-DSS compliant payment processing — your card data never touches our servers
• Role-based access controls ensuring staff access only the data they need
• Regular security audits, vulnerability assessments, and penetration testing
• Two-factor authentication options for customer accounts
• Secure data centres with physical and logical access controls

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, the brands we carry, applicable law, or industry best practices. When we make significant changes, we will notify you via email and/or a prominent notice on our website prior to the changes taking effect.

The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically, particularly following major product launches or service expansions. Your continued use of Shapple after any changes constitutes acceptance of the updated policy.